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Tej Lalvani’s Remarkable Approach into Making Vitabiotics a Household Name in Europe




Despite his young age, Tej Lalvani is already an entrepreneurial giant, being the CEO of the UK’s largest vitamin company, Vitabiotics. His attitude of being totally hands-on on all aspects of his company is a trait that many young entrepreneurs should inculcate. This attitude led him to expand his empire and gather recognition from the industry, now let us take a look at the life of one of the dragons on the BBC television series Dragons’ Den, Tej Lalvani.

Who Is Tej Lalvani?

Tej Lalvani was born on July 13, 1974. He grew up in Bangalore, Karnataka Southern India, and spent his childhood between India and the United Kingdom before settling in London when he was 16 years old. He graduated with a bachelor’s degree from Westminster Business School at the University of Westminster in 1996. From an early age, Tej was immersed in every aspect of the business. After following in his father’s footsteps studying pharmaceutical science in London, Germany, and India, Tej took a periodical role in each department at Vitabiotics to understand how every part of the company functions. His first position was a junior role, driving forklift trucks in the warehouse of Vitabiotics, and worked his way up before succeeding his father as CEO.

Lalvani is of Indian descent. The Lalvani family is of Sindhi heritage. In 2011, Lalvani married Tara Ruby in London. His mother is a former Miss India and a Miss World runner-up. According to Lalvani, his father first glimpsed his mother on television and, at that moment, decided she was the woman he wanted to marry. Lalvani has said that the story of his father’s determination to meet his mother has served as an inspiration to him.

Along with his wife, Tara, Lalvani runs a property investment business in London, and aside from his business interests, he composes music and plays drums, keyboard, and guitar.


Founded in 1971 by his father, Professor Kartar Lalvani, Tej has overseen the phenomenal growth of Vitabiotics for twenty years, driving the company’s expansion to sell its products in over 100 countries. With Professor Kartar Lalvani still remaining as Chairman, the family business run by Tej now turns over £300 million annually and is renowned for producing many of the UK’s number one selling vitamins including Wellwoman, Perfectil, and Pregnacare. The company has won various awards, including Boots’ Supplier of the Year and the Queen’s Award for Innovation.

In the early years of the business, Tej developed a flair for product design, branding, and advertising and has always been heavily involved in this aspect of the business. Even today nearly all of the marketing is overseen by Tej.

Although Vitabiotics is known for its major marketing outdoor, print and TV campaigns boasting famous faces such as Nicole Scherzinger and David Gandy, Tej has recently focussed the business into digital channels. This includes incorporating large-scale social media strategies to leverage online growth opportunities and engagement with millennials.


Lalvani succeeded Nick Jenkins as the next “Dragon” on Dragons’ Den after the departure of Steve Parish who left before filming due to other business commitments. In January 2021, Lalvani announced his departure from the show to focus on the expansion of his business. Series 18, which will be his final series, will air in spring 2021. He recalled that he enjoyed watching the show and was very excited when someone from the Dragon’s Den approached him and told him if he would want to fill – in on one of the seats in the show. Since then, Tej and his company invested in a lot of business on the show which eventually became successful.

In 2012, Lalvani was named Young Entrepreneur at the Asian Business Awards as well as Young Entrepreneur of the Year by TiE in 2013. In October 2017, he ranked at number 48 on the GG2 Power List of the most influential Asian people in Britain. Lastly, according to the Sunday Times Rich List in May 2019, he has a net worth of £390 million.

3 Tips From Tej Lalvani

“Discovering While Doing Is Natural…But, Doing Immediately After Discovering Is The Attitude of Winners!”

“COMPETITOR is one who can steal a few deals, but, the pinch of which, A VISIONARY Never feels…!”

“Patience Pays…Is true! But the greater truth is that it takes advance payment before it pays you in return!”

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